The most trusted ad channel is a human voice
Wordof is the first human ad network. Brands brief. Real people weave the message into calls, chats, and face-to-face conversations. On-device AI verifies delivery, and people get paid.
No follower count required. If you talk, you qualify.
*Nielsen, Global Trust in Advertising study. All other figures (recall, payouts, and campaign metrics) are hypothetical pre-launch projections.
You already talk all day. Start getting paid for it.
No content creation. No audience building. No cameras. Just the conversations you were going to have anyway, now with a payout attached.
Pick your campaigns
Browse open briefs and claim only brands you genuinely use. Your feed, your standards. Skip anything that doesn't sound like you.
Learn the voice
Each brief includes key talking points and tone, never a rigid script. It has to sound like you, or it doesn't count.
Just… talk
Mention it on a call, drop it in a group chat, bring it up over coffee. Natural placement is the whole product.
Verify & get paid
Our on-device model confirms an authentic mention, and your audio never leaves your phone. Payouts land weekly.
Four surfaces. One medium: trust.
Rates scale with intimacy and audience size. Indicative payouts per verified organic mention, set by campaign auction.
Voice calls
The highest-attention medium left on earth. Our mobile app detects a natural opening and verifies the mention on-device. Works with any carrier or calling app.
Messaging
Recommendations in DMs and group chats, the modern word of mouth. You share the brand in your own words and confirm the mention in the app.
In-person
Dinner tables, gyms, office kitchens. Priced by room size: 1:1, small group, or crowd. Verified via opt-in wearable or mobile audio attestation.
Merch & wear
Be the billboard. Wear or carry a brand's piece in the wild, verified by opt-in check-ins and geo-tagged wear time. The ad walks around with you.
The one ad nobody can skip, block, or scroll past
A recommendation from a real person can't be muted or ad-blocked. Launch a campaign in minutes, reach real social circles instead of lookalike audiences, and pay only for delivery that sounds natural.
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Audience targeting that actually exists
Filter advocates by geography, demographics, interests, and social reach. Your message travels through real relationships.
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Voice guidelines, not scripts
Define talking points, tone, and claims to avoid. Advocates translate it into their own words, and that's why it works.
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Verified delivery, auditable spend
Every billed mention is attested by on-device AI with a confidence score. Dispute anything. Pay for nothing you can't audit.
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Compliance built in
Per-jurisdiction disclosure settings and full consent chains, configured at the campaign level.
Illustrative campaign — figures are hypothetical.
Verification without surveillance
The obvious question is “wait, are you listening to my calls?” No. Here is exactly how it works.
On-device only
Mention detection runs entirely on your phone. Raw audio is never recorded, stored, or uploaded. Only a signed yes/no attestation with a confidence score leaves the device.
Opt-in, per conversation
Verification is armed only for campaigns you claimed, in windows you enable. One tap disarms everything. No campaign, no processing. Ever.
Compliance-first
Consent and disclosure workflows designed around FTC endorsement guidelines and GDPR from day one.
Asked constantly
Do people have to disclose that they're being paid?
Are you recording my calls?
How much can I realistically earn?
What stops people from gaming it — mentioning brands to a wall?
What's the in-person 'device'?
Claim your spot
Early advocates lock in founding rates. Early brands get first access to the pilot markets.
Every ad channel gets worse every year. Except one.
People have been recommending things to each other forever. We just added the payout.
Join the waitlist